“The question that women casually shopping for perfume ask more than any other is this: “What scent drives men wild?” After years of intense research, we know the definitive answer. It is bacon. Now, on to the far more interesting subject of perfume…”

– Luca Turin, biophysicist

This is just one of those geeky things I run across on my meanderings along the “internets superhighway” as someone once termed it. The video is actually about four years old, though has only been up online about a year now, and presents the development of a theory of how we smell things. It comes from the biophysicist quoted above, who now works in the world of perfumery, but applies to food and wine just as readily. It’s 16 minutes well spent. For those who want, Spanish subtitles are available with the click of a button.